Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

As India mourns his passing, it also celebrates a man who taught us to speak with pride, to dream with humour, and to find ...

A creative genius, a most amiable friend” Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity ...

Piyush Pandey, creator of iconic ads like Hamara Bajaj and Fevicol, passes away at 70. Tributes pour in for the man who gave ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Piyush Pandey, widely acclaimed as the man who changed India's advertising forever, died on Friday morning at the age of 70.

His deadpan humor, casual storytelling, and fourth-wall breaks make it witty yet effective, a Diwali ad that’s as self-aware ...

Not that others had not done so in the past and not that Ogilvy under Pandey steered clear of the Western sensibility that ...

In the age of AI marketing, quality, not quantity, is what earns attention. Companies that produce thoughtful, original, ...

British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and ...