The new ‘Wingstop is Here’ tagline, creative spots and social tie-ins signal the brand’s focus on national name recognition ...

Ms Nisha Jamwal writes that Piyush leaves behind a legacy that transformed Indian advertising and touched every life he knew.

It was a bold move. Marketers are often told that long-form content doesn’t resonate and that audiences have ever-shortening attention spans. Yet the ad was a hit. This year, Six Flags is doubling ...

On Monday, Ford called the commercial 'the most successful ad in the history of North America' owing to the intense ...

Shopper behavior, brand buzz, and ad performance from last year point to clear playbooks for marketers heading into Black ...

Alongside the fragmentation of ad channels, the pharma ad space is receiving significant regulatory attention. The FDA has ...

Vudoo, a global provider of commerce media technology, and Kargo, an omnichannel ad solution across publishers for global ...

Diverse representation continues to present a major opportunity for brands and could become even more of an expectation ...

Campaign Brief can reveal that Scott Dettrick has left M&C Saatchi AUNZ, marking the latest departure in the agency’s ongoing ...

In Ogilvy, we had an annual newsletter, and in one edition, Piyush was featured. The author shares an extract.

The channels through which consumers are contacted by has a strong impact on trust, with 42% of consumers’ trust in brand ...

Campaign Brief can reveal that Scott Dettrick has left M&C Saatchi AUNZ, marking the latest departure in the agency’s ongoing ...