Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

Piyush Pandey died this morning (October 24) at the age of 70. The advertising legend joined Ogilvy & Mather India (now ...

The new ‘Wingstop is Here’ tagline, creative spots and social tie-ins signal the brand’s focus on national name recognition ...

Ms Nisha Jamwal writes that Piyush leaves behind a legacy that transformed Indian advertising and touched every life he knew.

It was a bold move. Marketers are often told that long-form content doesn’t resonate and that audiences have ever-shortening attention spans. Yet the ad was a hit. This year, Six Flags is doubling ...

Advertising legend Piyush Pandey (Padma Shri) passes away at 70. Discover his iconic campaigns, Indian storytelling legacy, ...

The article pays tribute to the late Piyush Pandey, a renowned adman credited with transforming India's advertising landscape ...

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is ...

Amitabh Bachchan expressed his sorrow over Piyush Pandey’s demise, remembering him as a visionary who transformed Indian ...

A creative genius, a most amiable friend” Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity ...

Born in Jaipur in 1955, Pandey joined Ogilvy in 1982 after brief stints in cricket, construction and tea tasting. His rise ...

Anthony Edwards and Adidas are sending shots at the competitors with the help of legendary comedian Katt Williams.