Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

The new ‘Wingstop is Here’ tagline, creative spots and social tie-ins signal the brand’s focus on national name recognition ...

It was a bold move. Marketers are often told that long-form content doesn’t resonate and that audiences have ever-shortening attention spans. Yet the ad was a hit. This year, Six Flags is doubling ...

The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

A new open protocol is teaching AI agents how to talk to each other, promising to make digital advertising faster, smarter, ...

The article pays tribute to the late Piyush Pandey, a renowned adman credited with transforming India's advertising landscape ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is ...

In 1980, a 15-year-old Brooke Shields starred in Calvin Klein’s jeans campaign, saying the now-famous line, “You want to know ...

Prominent personalities in the film and advertising industries paid tribute to Piyush Pandey, a renowned ad-filmmaker and ...

Amitabh Bachchan expressed his sorrow over Piyush Pandey’s demise, remembering him as a visionary who transformed Indian ...

A creative genius, a most amiable friend” Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity ...