This article explores the impact of fashion events on shopping centres, looking at how they influence footfall, visitor ...

Owner Associated British Foods said it is also looking into setting up Primark as a separate business, with its CEO calling ...

At its core, Make Your Label is a comprehensive 360-degree platform that integrates every aspect of fashion brand building ...

Once dominated by major sportswear brands like adidas, the conventional sports marketing landscape has undergone a ...

Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, ...

Hong Kong-based menswear brand DETERMINANT is making its first standalone foray into Singapore with a store at Plaza ...

When American Eagle rolled out its new campaign starring Sydney Sweeney under the tagline “Sydney Sweeney has great jeans,” ...

There’s a seismic shift in online purchase patterns. Consumers are prioritizing affordability and variety over brand names.

Traackr’s “Indie Beauty” research shows how brands like Rhode, Merit, and e.l.f. are beating beauty giants with a smarter, ...

‘I Wool Survive’ is the brainchild of American artist and designer Michael Schmidt and German non-profit organisation Rainbow ...

Two FSF Scholars shared their stories of how the organization has supported – and continues to support – shaping their ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...