No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When ...

Millions of SEO consultants have been reduced to quivering, shaking piles of protoplasm over the past month since Google rolled out the details of its long-feared keyword blackout. Google has moved to ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

Discover how keyword-rich Google reviews can boost your local visibility, engagement, and conversions – plus templates to help you.

Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via up to ten keywords, even if they don’t appear ...

When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords. However, ...

PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords. For example, ...

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Back in September, Google announced changes to its keyword ...

Chris Pearson sent word of this press release from Google that indicates that the company has made an agreement with, *gasp*, AOL to provide searching services and targeted paid listings across the ...

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those ...