Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it ...
Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...
The HBO streaming video app became HBO Max when the company added Warner Bros movies and Turner TV shows. In the worst rebrand since Twitter became X, the company later dropped the unique and valuable ...
It’s not TV, it’s HBO Max. Again. Warner Bros. Discovery made a surprise announcement Wednesday: it will re-re-brand its flagship streaming service as “HBO Max,” two years after controversially ...
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