Macworld on MSN

Apple TV’s new glassy intro wasn’t created on a Mac

Macworld Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card ...

Finneas on Creating a New Mnemonic Intro for Apple Originals — His Shortest Music Ever, but Possibly Soon to Be the Most Ubiquitous (EXCLUSIVE)

Finneas talks the assignment to do his shortest piece of music ever — the few seconds of sound that will precede every Apple TV program from now on.