Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as ...

Andy French is Head of Marketing for B2B PC at Toshiba Europe. He is responsible for Europe-wide marketing strategy and planning. Andy has a wealth of experience in the IT industry, with almost 25 ...

The strained, dysfunctional relationship between CIOs and marketers can be overcome, in part by rallying around the customer. After all, we’re in an age that requires IT and business people to put ...

But if you skip the process, you don’t learn. You lose touch with the intelligence – the full context. And then you can’t ...

Think about Captain America – he was still Steve Rogers. But with the serum, he became superhuman. That’s what AI can be for CMOs. Not to change who you are, but enhance what you can do.

We’re all familiar with the noxious concept of “shrinkflation.” Products get smaller or worse, but the price remains the same. I fear a similar phenomenon is taking place within the office of the ...