With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content ...

In modern markets, these shortcuts have become demand drivers. Availability bias is central: products that appear repeatedly ...

Hemchandra Shetty, PR expert and strategic communications consultant, explains why the English-only marketing era is over and how brands are tapping India’s 22 languages to unlock a $53B growth opport ...

Expanding high-growth sectors, such as horticulture, agroforestry, dairy, poultry, and fisheries, can further support inclusive economic development, according to the Economic Survey of 2025-26.

“Reading is dead” has become one of culture’s most confidently repeated claims—invoked every time attention spans shrink, ...

The Supreme Court has put an end to a long-standing dispute over the levy and collection of service tax on the lottery ...

Central Bank of India Recruitment 2026 Exciting Job Opportunity: The Central Bank of India is offering a significant chance ...

Bitespeed helps ecommerce brands automate marketing, support, and sales across WhatsApp, email, SMS, Instagram, and voice, ...

FMCG leaders outline what they want from the Union Budget 2026 to sustain consumption growth and long-term planning.

Neil Sonawala, Managing Director of Zen Diamond India, tells us that the brand shares a love for natural diamonds with the ...

As Gen Z content creators turn their influence into enterprise, work and income are getting redefined in India's digital economy.

Brands spanning food, wellness, and personal care say they are now allocating up to half of their digital ad spends to ...