In December 2011 the Lego Group (TLG) announced the launch of Lego Friends, the company's sixth attempt to market a product to girls. Lego Friends, which was supported by a $40 million global ...
The LEGO Group announced at an invitation-only media event in New York City, Friday, its plans to relaunch a decade-old LEGO Friends product line in an effort to be more inclusive and represent ...
Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy ...
Politics and protest have come to Legoland, where a new toy line called Lego Friends has been making enemies. Lego Friends features five female play figures that are a departure from the chunky, ...
Two years ago, in 2011, 90 percent of Lego's consumers were boys. A tough statistic to swallow for those of us who grew up playing with Lego's gender-neutral buckets of bricks. But the statistic came ...
The Friends Apartments 10292 LEGO set is now available to everyone here at LEGO.com for $149.99 after a period of LEGO VIP exclusivity. The set allows you to build the apartments for Joey and Chandler ...
When my 16-year-old daughter Claire was a little girl, I found dolls that could walk, roller skate and drive, but none that got around the way she usually did — in a wheelchair. Her little sister ...
LOS ANGELES, Sept. 30, 2025 (GLOBE NEWSWIRE) -- Developer SMG Studio, the LEGO Group, and Fictions launched their wildly fun multiplayer party game, LEGO® Party!, on Steam for PC, Xbox Series X|S, ...
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