Nico Harrison might just deserve the unofficial “What If?” crown of sports marketing blunders. Sure, everyone’s still ...

The NBA’s most famous player surprised the Ohio State football team with footwear before the Buckeyes’ game against Penn State.

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. On Oct. 29, 2003, an 18-year-old LeBron James made his debut in ...

I dive into our Discord’s spiciest NBA hot takes: why I’m intrigued by Keyonte George for Most Improved and where he fits in ...

And no matter if I‘m playing in Los Angeles or not, Akron, Ohio is always home for me. Always.” These are the words of King James himself. Few athletes embody the spirit of their home state quite like ...

We got to see some of the hottest new releases on the wrists of celebrities this week. Max Verstappen flexed the TAG Heuer Carrera Chronograph Tourbillon Extreme Sport that dropped last week, DJ ...

Nike and LeBron James are showing love to New York City with the Nike LeBron 23 "Best in Class" basketball shoes.

Phoenix Suns star combo guard Devin Booker debuts Impala X Nike Book 1 PE shoes and is wearing them as he takes on the LA ...

With his latest collab in mind, we wanted to take a look back at all of Murakami’s sports collaborations over the years. From ...

Wemby’s jaw-dropping start to 2025-26 highlights an all-time Opening Week – one that’s seen a record 11 players averaging 30+ ...

Freddy Krueger, Darth Vader and Hans Gruber are all notorious villains, but their psychological impact was based in fiction; ...

The Cavs turn back the clock Wednesday night against the Sixers, bringing the early 2000s roaring back to life.