Chase McNary likes to see his friends squirm. An avid massage-goer, the Bachelorette alum will often bring a few buddies to the spa or invite them over for a house call, courtesy of Zeel, an on-demand ...

Wellness is becoming routine for men, while spa visits are becoming a dude thing. “We’re seeing a lot more men going to spas,” said Garrett Mersberger, board chairman of the International Spa ...