Applebee’s and IHOP are making sales and traffic gains after the company emphasized both brand’s low-price menu items this ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

Sandeep Sarma, Associate Director, Marketing & PR. Xiaomi India, shares how brands Xiaomi, Redmi, and POCO complement each ...

The capacity of artificial intelligence to generate false or misleading information is creating a new legal frontier — defamation by AI.

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...

Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions ...

Making Data-Driven Marketing Decisions Has Never Been This Accessible For years, Marketing Mix Modelling has been the domain ...

AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

Finding a rational need is so old-school. These days, consumers respond to marketing that addresses certain 'hungers.' ...

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For the purposes of this example, consider a purchase of a notebook computer. Below are 8 options for this computer. They differ in 3 basic benefits (weight, the length of the battery life, and the ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...