This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

Insights from ProVeg International’s New Food Hub unpack how brands can bridge that gap, moving from guesswork to genuine ...

And what you can replace them with to facilitate change. “It ain’t what you don’t know that gets you into trouble. It’s what ...

AskNicely's VP of Marketing, Brian Fravel, on moving from corporate tech to startups — and how mentorship, networking, and ...

LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep ...

Breaking into the industry today requires more than a degree or a polished résumé; it takes creativity, initiative and proof that you can apply what you've learned.

November 11, 2025) - BTmarketing, a global growth and brand strategy agency, today announced the launch of its Human-First Marketing Framework, a strategic approach built to help brands move beyond ...

Shifting language and framing from deficit (what people lack) to asset (what people possess) can alter perceptions and foster ...

Discover 10 powerful Q4 real estate marketing strategies to finish the year strong. Learn how to leverage seasonal opportunities and set up for first-quarter success. AI Summary The fourth quarter of ...

The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why marketing research is crucial not only for the ...

If you’ve been dragging your feet on social media or just randomly posting here and there without a real plan, 2025 might be the year it finally catches up to you. While you’ve been overthinking ...

Welch’s has named Andrew Hartshorn to the newly created role of chief brand and innovation officer, an appointment that went into effect Oct. 15, according to a press release. The move follows the ...