The park also borrows heavily from Mattel’s most iconic brands. Highlights include a larger-than-life Barbie Beach House, ...

Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Mattel’s decision to pull back its first OpenAI-powered toy from this year’s release calendar marks a sharp turn in how the company is approaching artificial intelligence in children’s products.

News headlines Mattel is navigating a challenging landscape with a recent leadership change and mixed analyst sentiment. While the toy sector shows promise for 2026, concerns linger regarding Mattel's ...

Mattel easily beat expectations for sales and earnings in the third quarter, and raised its earnings guidance for the full year, but the boost it got from the Barbie movie wasn’t enough to lift its ...

The inclusive world of Barbie is expanding yet again — this time, with the first-ever blind Barbie doll and a Black Barbie with Down syndrome. Toy manufacturer Mattel announced the two new additions ...

Mattel's collaboration with OpenAI will not materialize this year, as regulatory challenges emerge amid greater scrutiny of how kids and teens interact with artificial intelligence (AI) technology.

Mattel and other toy companies have been working on AI toys that are expected to be unveiled in 2026, but child safety groups ...

Natalia Premovic was named chief consumer products and experiences officer as the toy company draws on its IP for new ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. A holiday boost in toy sales, including strong Barbie sales ...

A hundred toys were given to area children from a partnership with HealthCare and the Mattel Children’s Foundation.

Mattel Inc. announced Wednesday that it is slashing more than 2,200 jobs, which the toymaker said represented 22% of its global non-manufacturing workforce. The El Segundo company disclosed the move ...