Versant, the new home for NBCUniversal cable networks being spun off from Comcast, will use USA Sports as the umbrella brand and division name for sports programming on USA Network and Golf Channel.

Our mission remains unchanged. You’ll find the same commitment to justice, progress, and the truth,” the company said.

MSNBC changed its name after a massive rebrand, but why did it change to MS NOW, and is the change permanent for the network?