Lay's potato chips are getting a new look–and some varieties are getting ... this branding overhaul will be the "largest," and the company hopes its "most impactful rebrand," in its history. Calling ...

Potatoes, salt, and oil. That’s all it takes to make the perfect potato chip, according to Paul LaGuardia, owner of Hartville Potato Chips. That, he said, and an acceptance of a certain occupational ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

Ohio's love of potato chips is a deep one. These crispy fried potato slices have long served as a staple snack food at cookouts and parties, a savory indulgence or as a side for a slab of Montgomery ...

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company announced the “largest brand redesign” in its 100-year history.

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's Kettle Cooked chips.

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

Lay’s announces biggest rebrand in 100-year history; redesigns chip bags and recipe changes The top-selling potato chip brand ...

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...