Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

From Seoul to the world, K-beauty is quietly influencing global skincare, inspiring new routines and shaping trends.

We found the actually cool gifts teens and tweens want this year. From viral Hydro Flasks to luxe scrunchies and self-care finds they’ll brag about on TikTok, these stocking stuffers all pass the vibe ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Pulling off a pore strip to a prickly pile of white pus may sound appealing– but is it as effective as it looks? “Pore strips usually have an adhesive that binds to pores and unclogs them,” double ...

Lucy Smith has been reviewing skincare and make-up since 2020 and has garnered quite the breadth of experience across beauty ...

Blackheads are one of the most stubborn skincare concerns, especially around the nose, forehead, and chin. They form when ...