The sharpest radio stations aren’t just experimenting anymore, writes Waymark's Hayden Gilmer. They’re using AI to fundamentally expand their operations.

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

A free Radio World ebook explores “Recipes for Visual Display.” This is an excerpt. Jeff Detweiler is senior director, broadcast business development for Xperi Inc. Radio World: How well do you think ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

Radio stations throughout Los Angeles are sharply expanding the amount of airtime devoted to advertising, as a softening ad market is resulting in lower ad rates that requires stations to sell more ...