Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in the country under a licensing deal. The app was banned in 2020 by the govern

The app is available on Android and iOS, initially catering to customers in New Delhi, Mumbai, and Bengaluru, with a nationwide rollout planned soon.

Chinese online fast fashion brand Shein has re-entered the India market almost five years since its ban through the country's leading retailer Reliance Retail.

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are important components of the competitive strategy:

Chinese fast fashion giant Shein has re-entered India's market by partnering with Reliance Retail. The brand, now Singapore-based, offers affordable fashion products via its app, which sees strong uptake in India.

Shein, a brand known for its vast selection of low-cost Western fashion, was among several Chinese apps banned in India in 2020 due to data security concerns following a border dispute between the two

Reliance Retail revives the Shein app in India, promising a fresh shopping experience for fashion enthusiasts.

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Shein has made a comeback to India after five years, now operating under Reliance Retail. The app, SHEIN India Fast Fashion, offers trendy, affordable fashion, with products designed and produced locally.