WCRS was appointed by 3M in March 1983 with a clear brief: develop a completely new advertising campaign which would establish Scotch as the leading brand in the blank video cassette market. 3M, quite ...

A pioneer at the 3M Corporation has died. Kate Schultz of St. Paul developed the iconic packaging for the Scotch Video Cassette in the 1980s. Schultz, who was a marketing manager and won several ...

Iain Taylor does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Once seen as a musical relic, audio cassettes have survived the eras of CDs and streaming to win over music lovers of a new generation. That’s in large part thanks to the National Audio Company in ...