Google announced a major update to voice search that uses AI to make it faster and more accurate, calling it a new era.

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they ...

OpenAI's new ChatGPT Atlas browser brings ambitious AI-powered browsing and task automation—but in its current state, it's better as a curious sidekick than your everyday web companion.

Before we get to today’s column, we’d be remiss not to mention OpenAI’s release on Tuesday of its new web browser, news of ...

A grille is part of a vehicle's identity, but how much does it affect the engine performance? Here's a closer look at how ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Wikimedia Foundation noticed the drop in human users after discovering an increase in bot traffic from Brazil.

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

Google may not have been India's first search engine, but it changed the way Indians used the internet forever.

And, despite what you may think, Google is not the only player. New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually ...