On 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.

When Jony Ive left Apple in 2019 after nearly 3 decades, it sent a shockwave through the industry. While it had been years ...

Here's everything we know so far about Apple's 20th-anniversary iPhone lineup, the iPhone 20 Pro and iPhone 20 Pro Max.

Fortune’s reporting from 2008 to 2017 traces Cook’s rise from operations chief to an Apple CEO.

The man who took on the world's most 'impossible job' in 2011October 5, 2011. The global technology industry—no, consumers ...

Apple launched Ping inside iTunes in 2010 as a social network for following artists, friends and music purchases It gained ...

For those familiar only with Apple's recent dominance of the tech industry, it might come as a surprise that there was a time when the company looked like it might not make it. The staggering $161 ...

I will re-examine Steve Jobs, known as the co-founder of Apple, from the perspective of LifeFlow. What can we see when we ...

Ron Johnson oversaw the creation of 350 Apple stores — but success didn't happen overnight.

What Leïla Slimani (Still) Can’t Live Without What Ali Brunson’s Toddler Can’t Live Without ...

Popular Science sent a writer the the announcement of the Apple NeXT Computer and his description of the scene gives us ...

Steve Jobs and Ron Johnson were mocked by business and finance press over the Apple Store, and in an interview with ...