There is something magical about an Indian bride. No matter how many facials or salon rituals we invent, nothing beats the ...

"Imagine skin that’s not too shiny or overly matte but cloud-like and softly blurred, like you’re being seen in the most flattering light." Notice how he didn't utter the "M" word? We're not calling ...

Rose water’s natural hydration, toning, and antioxidant powers make it a timeless skincare essential for achieving soft, radiant, and refreshed skin.

She’s not even 30, and yet Lili Reinhart’s career has all the trappings of a Hollywood heavyweight. But perhaps the most ...

Forget duck lips, lots of filler, and all the other stigmas that surround aesthetic procedures. For the owner of ONDA Medical Aesthetics and Wellness, Jamie Dalhaus, these procedures, which frequently ...

When we’re born, we rely completely on the adults around us to keep us safe. They’re the ones expected to notice when ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

In 2019, at age 33, a frustrating shopping trip sparked what would become a $20 million business. Earlier this year, Tara was ...

His mission, he says, is to “normalize makeup for men.” In 2025 alone that ambition will earn him half a million dollars from ...

This expert-packed guide to the inevitable includes a workout, a grocery list, and answers to all our most awkward questions.

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...