Love Actually is the most-searched for film in UK Christmas history, which is one of the reasons why advertisers love to ...

SEAT is this week (10 October) debuting its latest cinema advertising campaign – created to bring a healthy dose of fun to the big screen. Featuring a host of SEAT’s top racing drivers from across ...

UK cinemagoers may get a bit of a surprise this weekend while they're tucking into their popcorn and waiting for their movie of choice to start in the cinema. "Live communications agency" CommentUK, ...

UK cinemas will screen a new ad aimed at increasing audience awareness of audio described and subtitled screenings from the end of May. This is in accordance with the Cinema Exhibitors’ Association’s ...

2019 is shaping up to be a banner year for advertising revenue at UK cinemas. According to figures published today by advertising company GroupM, the amount spent by brands at UK theaters will top ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the focus, ...