Retail Dive

Under Armour e-commerce sales fall 20% as it pulls back on promotions

While still present, Under Armour’s revenue declines in Q3 beat expectations. The brand raised its full-year guidance slightly, but still expects a 10% revenue decline. Plank on a call said he was ...
Retail Dive

Under Armour nears the end of SKU reduction, turns focus to premium products

While Under Armour’s sales continue to falter, Plank told analysts he felt confident going into the earnings call. The retailer’s strategy includes focusing on high-return categories, eliminating ...
Investopedia

Under Armour Stock Plunges as Retailer Projects 50% Hit to Full-Year Profits

Sarina Trangle started as a corporate news reporter in October 2024. She previously spent four years on the business desk at Newsday, covering the health industry, commercial real estate and cannabis.
MarketWatch

Under Armour’s stock dives, as CEO doesn’t like what tariffs are doing to profits

Shares of Under Armour Inc. tumbled in Friday afternoon trading, after the maker of athletic gear gave a weaker-than-expected outlook for current-quarter sales and profit. The company blamed its ...
The New York Times

Can Under Armour disrupt soccer? ‘It’s not a far walk from an NFL pitch to an EPL pitch’

What is the one thing elite athletes and coaches have in common? Kevin Plank, founder of sportswear brand Under Armour, should know; he has met with enough of them in the past three decades. Plank has ...