Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

CHELSEA DIGGS And no, I’m not just talking about word-of-mouth buzz. Listen, Alaska is known for this, and I am SO here for it.

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman. The financial institution’s ...

PALM SPRINGS, CA -- Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables ...

Journal of Ethnic and Cultural Studies, Vol. 12, No. 1 (2025), pp. 19-41 (23 pages) This article introduces a pioneering concept in the field of language promotion: language branding. Branding ...

At the beginning of 2025, WIPO handled the ‘noon.ae’ case, which saw another complainant lose a domain dispute in an attempt to recover its domain name after it incidentally lapsed. This domain fell ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...

Getting front and centre of local sports fans will be key for Denza as the BYD sub-brand begins building awareness.

American Eagle stock surged 25% after its earnings report Wednesday, with its CEO thanking the controversial Sydney Sweeney “Good Jeans” ad campaign for boosting brand awareness and profit. “The fall ...