PET milk isn't for pets—it's evaporated milk from the PET, Inc. brand. Learn what it is, how it compares to other brands of ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Making a good first impression with potential customers is critical for any business, and your brand name has a lot to do with that. Still, choosing a name can be an underappreciated aspect of ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

Business leaders understand that to be successful, they and their brands need to stand for something. This results in bold and principled declarations to the world: “At Acme Amalgamated, we’re ...

"The way a company brands itself is everything - it will ultimately decide whether a business survives" - Sir Richard Branson, founder of the Virgin Group We all know how important great branding is.