This Prime Day, the Kindle Colorsoft Signature Edition 32GB is available at an all-time low, nearly 40% off: For $179, down from the regular $279, this is a deal that’s hard to overlook if you’re looking for some good digital books.

If you’re a Prime member, you can save up to $100 on the waterproof e-readers.

If you’re on the market for a Kindle, Fire TV device or Echo speaker, Amazon Prime Day is basically Black Friday for you. Prime Day deals on those devices are typically the same (or very close to) the prices we see at the end of the year near the holidays.