Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

The tech world moves fast, and not every innovation gets the victory lap it may deserve. For every successful product out in ...

The attempted murder of Malala Yousafzai in 2012 by a Taliban gunman resulted in the schoolgirl from Pakistan becoming one of ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Transparency in audience measurement and ad sale pricing and has grown over time. But The need for greater transparency around the cacophony of growing advanced TV offerings is glaring, writes John ...

IRVING, Texas —Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience ...

Comscore expands YouTube audience measurement for Connected TV in Canada, France, Spain, and Malaysia, enhancing insights for advertisers.

The NFL-commissioned survey, which examined viewing in group settings and out-of-home, found that 60% of people in the United States watched Super Bowl LVII.

So how many people really watched the Super Bowl? The National Football League would, again, like you to know it’s a lot more than initially reported. The official audience number released by ...

Identity, and how it is managed, presents special challenges for audience targeting and especially measurement of campaign performance in an evolving identity resolution environment.

Nielsen and Roku have inked a deal to enable four-screen audience measurement for the first time, in a move that helps Nielsen address its difficulty tracking connected device users. The deal ...

Warner Bros. Discovery Signs Audience Measurement Pact With Nielsen Rival VideoAmp The agreement comes ahead of 2023 Upfronts and as the studio looks to measure cross-screen campaigns before it ...