France is urging the European Union to investigate how Shein has been able to sell illegal items like child-like sex dolls and weapons on its platform.

The e-tail Goliath was already facing a hailstorm of criticism before all of this took place. The childlike sex dolls that were found for sale on its website have intensified the outrage.

The upbeat full-year outlook comes as the fast-fashion e-commerce giant works to retain investor confidence ahead of a long-delayed IPO.

The government's threat to ban the Chinese site, which has already been sanctioned several times, is widely seen as unrealistic. Industry leaders also lament that the anti-fast-fashion bill has yet to be passed.