Media Analytics:All-in-One Ad Testing Platform Media Analytics powered by Affectiva's technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend,… See ...

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

Partnership powers naturalistic data collection over longer timeframes and in complex environments, such as automotive and workplace, providing deeper insights into focus, fatigue, and engagement.

This paper aims to examine the influence of information load and brand familiarity on consumer preferences, attention and cognitive processes in the context of smartphone product decision-making.

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Migraine with aura (MwA) is a common neurological disorder often accompanied by visual and cognitive difficulties, including impaired attention and reading. Although previous studies have examined ...

From safer cars to rare disease breakthroughs, synthetic datasets promise big wins, but new laws and ethical red lines are ...

Think about the last time you picked between two brands, maybe two chocolate bars at the checkout, two face moisturizers that look basically identical, or two Netflix shows that both seemed “fine”.

At the heart of the London School of Economics and Political Science (LSE), the LSE Behavioral Lab, is redefining what academic labs can do. The lab supports a full spectrum of human behavior research ...

Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing ...