The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about AI, buying AI and ...

For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by ...

The tech world is full of what appear to be odd partnerships, and some of the announcements at last week’s Dreamforce conference put that on full display. Everyone knows Salesforce wants to be ...

What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data ...