Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...

Major publications have already signed up, including Ziff Davis, The Atlantic, ADWEEK, BuzzFeed, Time, O’Reilly Media, ...

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign ...

New reports. Google Search Console Insights has updated the reporting, these updates allow you to quickly see your total ...

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement ...

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost ...

Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent ...

Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt ...

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