Understanding the motives and interests of your target market helps in making product decisions, developing a store layout and promoting your business. Product resellers must decide what mix of brand ...

In today's global economic system, companies need to diversify to remain competitive. The benefits of a diverse workforce go beyond political correctness. Bringing in people with different backgrounds ...

PayPal is available in some form in 191 countries as of May 2013. PayPal only offers limited service in some countries. It has no dealings whatsoever in some other countries, many of which are in the ...

President Coolidge once said the chief business of the American people is business. Indeed, the private sector is the country's chief economic force, but it needs government regulation. The U.S.

While organizing a dinner party can seem sort of complicated to some people, large-scale private, public and corporate events can be overwhelming when there are too many details for a few people to ...

Who doesn't love the smell of fresh bread? Is there a better diet-busting indulgence? Probably not. The bakery industry is a huge business that caters to people's weaknesses for tasty breads, cakes, ...

Small business owners and managers make decisions on a daily basis, addressing everything from day-to-day operational issues to long-range strategic planning. The decision-making process of a manager ...

Spreadsheets are an essential business and accounting tool. They can vary in complexity and can be used for various reasons, but their primary purpose is to organize and categorize data into a logical ...

Your corporate strategy and marketing strategy are two very different plans. The first is the playbook for where you want your business to go; the second lays the framework for how you will attract ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

A few decades ago, billboards were an advertising powerhouse. Place your ad by a major highway, and everyone sees it as they go by. In the 21st century, you can reach more people over a wider area ...

Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries, while others exist right here at home. In either case, ...