Michelob ULTRA has expanded its presence in professional hockey through a new multiyear partnership with the National Hockey League.
Newcastle United have expanded their commercial portfolio with Coca-Cola, announcing a new multi-year partnership.
The National Basketball League (NBL) is entering the 2026–27 season with an expanded commercial and technology portfolio.
Muthoot FinCorp has secured the title sponsorship rights for India’s home international cricket matches until March 2028.
Pune will host the UCI Road World Championships in 2032, marking the first time cycling’s premier road-racing event will be staged in India.
The Milwaukee Bucks have named Wisconsin-based packaging and industrial supplies company ULINE as their new official jersey patch partner.
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