Learn how B2B marketers can turn AI governance and EU AI Act compliance into a strategic advantage for growth, trust and ...

Unlock the CFO’s approval with this practical, insight-driven guide designed to help senior B2B marketers make a stronger business case for marketing investment. This blueprint outlines the metrics, ...

Bosch needed to generate active interest in the highly technical area of ‘connected tools’ among an audience of tradespeople who tend to be technology-sceptic and time-poor. By partnering with agency ...

B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter ...

In this week’s episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things rebranding. They first chat about Jada’s ...