Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many ...

Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone ...

Consumers increasingly divide their time among video games, delivery apps, live events and the occasional attempt to ...

Artificial intelligence may be able to write an advertisement, analyze an audience and rescue an executive from the ...

Artificial intelligence may be capable of planning vacations, organizing inboxes and softening emails written in a moment of ...

Podcasts were once the place where two people could talk into microphones for three hours and confidently assume nobody ...

Advertisers searching for the next great use of artificial intelligence might want to put down the efficiency spreadsheet for ...

A year ago, retail media meant building e-commerce platforms and optimizing sponsored product listings. Today, the category ...

CANNES, France – Commerce media has reached the awkward stage of its development when simply showing up with shopper data no longer counts as a personality. During a panel at the Cannes Lions ...