Carrefour built a Fortnite experience to showcase food careers via mini-games, with cross-market support from social, DOOH, ...

Anker’s Valorant hub and 100W charger use smart displays and OTA character updates, plus a limited gift box for early buyers.

The brand used generative tools to answer a fast-moving cultural moment, showing why speed matters only when distinctive ...

Eight practical earned media examples for B2B teams, plus what counts, what does not, how to create earned attention, and how ...

Pop Mart confirms a VALORANT figure collection with Jett revealed first. Key open questions: release timing, regions, pricing ...

Guinness reunites with Tobyato for a customizable Singapore football jersey as Guinness 0.0 enters Southeast Asia.

The EU Kids Act would set new age tiers for social platforms, with implications for onboarding, targeting, measurement and ...

A practical press release format with an annotated template, section rules, delivery guidance, and a pre-send QA checklist ...

OpenAI is testing Sponsored Agent ads that turn a click into a branded conversation inside ChatGPT. The format creates a new ...

Google is reportedly paying select publishers whose content helps generate AI answers, but the formula behind those payments ...

Liverpool FC’s Firma collection leans into understated fan fashion, backed by a faster global e-commerce platform, ...

A chronological look at how Samsung has reused Apple launches, product choices and controversies to keep Galaxy in the same ...