LIONS is turning a long-running APAC awards brand into a year-round regional platform, but the operational impact depends on ...
Flipkart's Big Billion Days film uses a time loop and rotating stars to turn one long campaign into reusable social cutdowns.
Carrefour built a Fortnite experience to showcase food careers via mini-games, with cross-market support from social, DOOH, ...
Anker’s Valorant hub and 100W charger use smart displays and OTA character updates, plus a limited gift box for early buyers.
The brand used generative tools to answer a fast-moving cultural moment, showing why speed matters only when distinctive ...
Eight practical earned media examples for B2B teams, plus what counts, what does not, how to create earned attention, and how ...
Pop Mart confirms a VALORANT figure collection with Jett revealed first. Key open questions: release timing, regions, pricing ...
Guinness reunites with Tobyato for a customizable Singapore football jersey as Guinness 0.0 enters Southeast Asia.
The EU Kids Act would set new age tiers for social platforms, with implications for onboarding, targeting, measurement and ...
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