A new analysis of more than 11 million ad impressions from 51Degrees, has revealed that nearly 5% of inventory sold as CTV is incorrectly labelled, artificially inflating the value of lower priced ...
DoubleVerify, the leading software platform to verify media quality, optimise advertising performance, and prove campaign ...
Away from AI, the digital out-of-home market gained its first major global benchmark. A new World Out of Home Organisation ...
Programmatic DOOH reaches $1.34bn globally . The global market for programmatic digital out-of-home advertising finally has a ...
IAB Europe has today (17th September, 2026 ) opened two new Commerce Media measurement standards documents for public comment ...
Debuting at IAB PlayFronts 2026, In-Game Audience Map enables planners to enter target audience demographics from existing ...
But just like a toll highway isn’t inherently a bad thing just because someone charges for using it, neither is the ad tech ...
Concord announced new capabilities designed to help brands make every media campaign smarter, more consistent, and easier to ...
In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer ...
Thrad, the ad network for AI conversations, attended Appsforum London 2026, a two-day programme for app growth, monetisation, ...
No wonder attribution is one of the most debated areas in ad tech. Last-click, multi-touch attribution (MTA), Media Mix ...
AudioStack, the agentic audio production platform for media and advertising, has announced Inworld as its newest voice ...
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