Learn how CMOs can move beyond AI experimentation to scale marketing impact, align teams, and deliver measurable ROI by ...

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are ...

Career Development - Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

For B2B brands, strategic visibility on social media with specific target audiences is increasingly more valuable than broad reach. That's one of the key insights from a recent PAN report exploring ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos. The next most popular motivation is to "to share important things" ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

Has the world of marketing come full circle? As social media turns what we consider to be "traditional" on its end by empowering the people and endorsing two-way conversations over broadcast messaging ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...