Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

Describing losing women from the workforce as a “societal tragedy”, the former VCCP CEO explains why a pro-business, pro-mum ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger consumers via Snapchat.

As marketers are under increasing pressure, the ways brands and agencies work together are evolving, from consolidating agencies under one roof and a “conscious recoupling” of media and creative to a ...

The luxury giant generated revenue of €20.3bn (£17.3bn) in the first quarter of 2025, a 3% fall on an organic basis as it points to “a disrupted geopolitical and economic environment” as the reasoning ...

Kirsten is Marketing Director for Mondelez International where she heads up the Meals business spanning two of the UK’s top brands, Philadelphia & Dairylea. Her formative years were spent at P&G where ...

Over 20 years experience in leading consumer electronics firms from mobile to imaging to kitchen appliances to beauty tech. Currently leading the go-to-market strategies for the ambitious, innovative ...

Almost half (47%) of consumers overall say they have abandoned purchases due to high delivery costs or limited choice. Around ...

In an unusual move for the drinks sector, Peroni has launched its own loyalty scheme, aimed at driving preference in the ...

After experiencing miscarriage, trauma and discrimination, Grace Carter is on a mission to expose the lack of support for ...

After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...