Every half-decade or so, Justin Bieber sloughs off the callused skin of the pop superstar he became at age 15 to reveal the tender and quirky R&B singer he’s always been at heart. He did it in 2013 with his album “Journals,” then in 2020 with “Changes.”

Bieliebers are convinced that one of Justin’s songs on the 2025 album is about the ups and downs in his marriage to Hailey Bieber. Get a full breakdown of ‘SWAG’ here.

Justin Bieber dropped surprise album "Swag" after teasing it on billboards and in cryptic posts featuring wife Hailey Bieber and son Jack Blues.