Zoho's messaging app, Arattai, now offers end-to-end encryption for personal chats, enhancing user privacy. Founder Sridhar ...

Arattai has also seen a sharp decline in its App Store rankings, slipping from the top position in mid-October to 123rd place in the apps leaderboard on November 4, Moneycontrol observed.

The decline marks a sobering setback for Zoho, which positioned Arattai as a secure, feature-rich alternative to ...

India’s messaging world is evolving rapidly, and a homegrown contender is making waves. Zoho’s Arattai is not just another ...

Emerging as India's homegrown alternative to WhatsApp, Zoho's Arattai quickly surpassed 10 million downloads and ranked high ...

Zoho's Arattai app is about to get end-to-end encryption, a key feature that will strengthen its privacy credentials and make ...

Zoho founder Sridhar Vembu has suggested that India should adopt a long-term plan for ‘tech resilience’ amid fears of the ...

CHENNAI: Zoho Corporation’s homegrown messaging app Arattai has fallen out of India’s top 100 apps on both Google Play Store ...

The app’s rapid decline highlights the challenge of overcoming WhatsApp’s massive network effects in India, where previous ...

After initial hype, Zoho’s Arattai messaging app sees users returning to WhatsApp, highlighting WhatsApp’s strong dominance ...

As of November 4, Arattai ranked 105th on Google Play and 123rd on the App Store in India, a steep decline from mid-October ...

Zoho founder Sridhar Vembu confirms Arattai’s end-to-end encryption feature is in final testing, promising stronger privacy ...