Maybe it is the rustle of canvas unfurling, or the sharp snipping of the stylist’s shears as they tidy up your bangs. Whatever it is, it resonates down your scalp and spine like a tuning fork. Certain ...

On July 27, a 30-year-old Russian expat, known only to her followers as Maria, hit 1 million subscribers on her YouTube channel GentleWhispering–which features her doing just that. Maria is one of the ...

According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

The shushing sound of voices whispering, or clothes rustling—and then a tingling feeling begins on the scalp, and spreads down into the neck, shoulders, and limbs, and along with it comes a state of ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

The sound of a coffee pouring into a Wawa cup. The scraping of a spoon into a cup of water ice. One woman is tapping into ...

Come explore the world of ASMR and learn more about this audible fascination. The term ASMR was coined in 2010 and since then, this audible fascination has spread across the internet like wildfire.

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. It was ...

ASMR clips are a kind of video that some fall asleep to, or gain some sort of relaxing comfort from for a lot of people. It’s pretty popular, but it can also give you the willies if you’re on the ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...