Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across ...

Advertisers are adopting AI systems that can tailor ads to individual users by analysing language, tone, colour preferences ...

TL;DR Mamdani won a landslide victory in the New York Mayoral race because his campaign focused on progressive marketing theory not just progressive policy. Humbug, I say.

How Indian mythology is evolving from sacred storytelling to a billion-dollar creative IP - blending emotion, economy, and ...

A judge said she will order federal agents in Chicago to restrict using force against peaceful protesters and media, saying ...

At this year’s NFL draft, some of the league’s top prospects were asked a few questions they weren’t used to. “What is a ...

President Donald Trump in a message posted to Truth Social on Saturday afternoon pledged to increase tariffs on Canada by 10 percent following a dispute over an anti-tariff ad using Ronald Reagan.

The New York Knicks issued mayoral front-runner Zohran Mamdani a “cease and desist” letter for using its iconic logo in a campaign advertisement — and stressed that the team does not endorse the ...

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...

BOGOTA, Colombia (AP) — An appeals court on Tuesday overturned the conviction of former Colombian President Álvaro Uribe for bribery and witness tampering for which he had been sentenced to 12 years ...

Department of Communication, University of North Alabama, Florence, AL, United States The pharmaceutical industry uses Direct-to-consumer advertisements (DTCAs) to persuade consumers: they communicate ...

DETROIT – The Michigan Court of Appeals has ruled in favor of a group of residents who filed a lawsuit against city officials over the Detroit Police Department’s use of ShotSpotter gunshot-detection ...