Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

A new advertising category is emerging inside women’s bathrooms, designed to outperform digital and out-of-home on attention, trust and recall according to Brisbane-based startup On The House.

The publishing and broadcasting giant said the transactions, and a third to offload regional television stations to WIN, ...

By Harshita Mary Varghese and Patrick Wingrove Jan 28 (Reuters) - Novo Nordisk spent nearly $500 million on U.S. advertising ...

Sports content is significant part of the NBCUniversal's current growth, and political tensions could impact its upcoming ...

DJP rents the cameras through Project N.O.L.A., a nonprofit based in New Orleans.

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

Shares of Microsoft fell almost 10% Thursday while Meta jumped roughly 10% after earnings from both tech giants Wednesday.

Wall Street analysts remained bullish on Meta, raising their price targets following the tech giant's strong results and ...

Did you know that one of Costco's most popular items is the reason they're getting sued?