Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

New ventures show short path to success, economic metrics seem contradictory, Amazon laying off 14,000 for leaner operations.

In a post on X, Greg Joswiak, Apple’s senior vice president of marketing, hinted at an imminent launch, writing, "something ...

Interconnect designs were often logically correct, but rarely optimal. That has changed with smart NoC automation.

Lay’s is America’s top-selling brand of potato chips, a category synonymous with junk food. Its maker, PepsiCo, sees room to further boost the brand by marketing its farm roots ... beverage portfolio.

Software-defined vehicles may eventually rely on a single sliver of silicon that can do virtually everything. Last month, during the annual CES show in Las Vegas, I got a ride in a very special ...

Apple has officially started teasing its next big product announcement, and all signs point towards the launch of the new M5-powered MacBook Pro. The hint came directly from Apple’s Senior Vice ...

This week’s Spotlight on Sponsors features U.S giant Under Armour linking up with the Canberra Raiders for the next five ...

Qualcomm, which is known for its chips in smartphones, also announced a deal with Humain, a Saudi-backed A.I. company. The ...

Substrate is seeking to build semiconductor factories with new laser-based technology, but the hurdles are high.